Natasha Baldwin
Profile: A media degree graduate with experience gained with leading London publishing companies and local fashion and design companies. An energetic, focused and motivated mindset with strong organisational, research, design and communication skills.
Personal Skills
Organisational Skills. Capable of managing multiple projects and working to tight publishing and project deadlines.
Team Player. Strong belief in working as a team to get outstanding results.
Presentation Skills. A confident communicator and presenter. Job roles have demanded confidence to call in samples, to deal directly with PR contacts effectively and present to clients.
Creative. An ability to take clear briefs, research and develop ideas for clients and employers, and communicate through digital imagery, mood boards and concept boards.
Technical Skills
Radio & TV Production. Practical experience of researching features, arranging interviews, using recording equipment and editing using soundtrack pro to create features and adverts from 3 to 15 minutes long.
Research. Media - looking at current market trends and competitors then using InDesign and Photoshop to create and design a magazine advert targeted at specific demographics. Design - researching interior design trends and products.
Advanced Digital Imaging. Designing, organising and managing shoots to create digital art through the use of Photoshop.
Employment
Mystreetchic.com September 2011- November 2011
A Bath based start-up online fashion community site owned by Horizon New Media. The role supported the company in; increasing traffic and brand sponsorship.
Intern Position
· Fashion research, sourcing images and writing articles on fashion trends.
· Assisting editorial staff at fashion events to raise awareness for brand and site.
· Uploading fresh content to the site as directed by the editorial team
· Responsible for creating back links which increased site clicks by 300%
· Styling and assisting on fashion focused photo shoots.
ID Homes March 2011 to July 2011
A demanding role with a great deal of responsibility and autonomy working for fast moving interior design and brand development consultancy
Marketing and Creative Assistant (intern)
· Creative Development and Client Presentations. Developing ideas for colour and furniture schemes. Producing professional mood and concept boards and producing room layouts using Photoshop and presenting ideas to clients. Developed a whole house design scheme within 8 weeks.
· Product Sourcing and Project Management. Sourcing and pricing fabric, furniture, bathroom and kitchen fittings to meet client budget requirements. Placing orders and ensuring products delivered on time for multiple client projects. Client budget of £85k met despite upgrades to specification.
· Styling. Assisting in the styling of rooms for photo shoots, video marketing for client projects.
· Marketing. – SEO work including updating blogs and developing backlinks for company website. Also briefed to create id homes adverts and press releases that were then used in the local press.
· Consultancy - Brand development. Worked with clients and id homes director to develop a brand identity for a new local business. Was given responsibility for developing concepts for logo and shop front merchandising.
CONDÉ NAST February 2011 – March 2011
One of the most influential global publishing houses with a raft of leading fashion and homes interior titles.
GQ Magazine - Assistant to the Fashion Assistant. (Intern)
· Assisting the fashion department in organising the main A/W Fashion collection shoot in California; organising returns, researching and writing small captions for GQ online and finding and calling in products.
· Also responsible for organising tickets for London Fashion Week and press day events.
NATIONAL MAGAZINE COMPANY November 2010 – January 2011
Part of Hearst Corporation, one of the nations largest, diversified media companies.
Zest Magazine – Intern and Assistant to Picture Editor
· The role involved sourcing content for the web editor to be used on their recently launched website.
· Assisting the whole of the Zest team, and in particular the Picture Editor; sourcing pack shots, liaising with PR’s to acquire samples and information on the latest products available.
· Supported the Picture Editor on feature lifestyle shoots, arranging and collecting items for shoots on location.
· Temporarily covered Zest editor’s assistant role, taking on duties such as organising editors’ calendar and dealing with any enquiries.
CONDÉ NAST October 2010 – November 2010
Brides Magazine - Assistant to the Lifestyle Editor (Work experience)
· Organising returns, researching ideas for upcoming shoots and finding and calling in products. On Lifestyle shoots I was responsible for assisting the models and making sure they were on set when needed.
· To ensure that any items or samples borrowed for location shoots were returned to the correct PR Companies.
KRU LIVE Various July 2008-2010
A professional promotional agency that sources staff for client based events.
Freelance Promotional Staff
Interacting with public to promote specific brand messages. Campaigns included promoting, EU health anti smoking campaign, Body shop perfume, Ryvita, Salter Homedics and the Northface clothing brand.
JAMIE’S ITALIAN September 2009 - September 2010
Waitress. In a hugely successful and bustling restaurant. The Role required me to be punctual, hardworking and to provide exceptional customer service.
Qualifications and Interests
· BA Media and Drama 2:1
· A level: Media studies - A, Drama- B and Art –B: GCSE’s: 8, grades A-B
· Cooking, Zumba, travel, Photography, digital imagery.
